By Mike Koetting March 25, 2025
Sociologist Arlie Hochschild, in her recent book, Stolen Pride, observes that in addition to a material economy there is a “pride economy.” I think recent Democratic losses have as much to do with shortages in that economy as with problems in the material economy. It’s not something voters talk about, so it the poll-centric mainstream media misses it. But I submit it is at the heart of why people vote for a person who is a known liar and is unlikely to actually deliver economic improvement for most of his voters. One way or another, he assuages the loss of self-worth that has afflicted a large swath of the population. This is certainly related to the material economy, but is in fact a different dimension and it is losses in that dimension that have made the road so difficult for Democrats.
To be fair, managing what has happened in the pride economy would have been a difficult, maybe even impossible, task for Democrats.
For openers, Democrats became the party of the oppressed as Republicans settled into the party of “let’s keep everything the way it is,” or, better yet, the way it was 50 years ago. From the Sixties on, the Democrats championed changes in society that were necessary to allow more individuals to be more self-actualizing. These changes, appropriate as they were, created major perturbations in the pride economy. Being right is no guarantee you won’t offend people who feel their status has been eroded.
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